One of the best ways to make money online just now is using CPA, or Cost Per Action.
Until now, CPA has been a relatively unknown method of how to make money in the realms of Internet Marketing, but that is changing fast – and with good reason. Traditionally, Internet marketing has involved you selling someone else’s products and taking a commission for the sale. They make the stuff, you promote and sell it; it’s a good synergistic relationship and has worked well for many years, and indeed continues to work well for many people.
CPA is different however, because you, the marketer can earn a commission by simply acquiring a lead for a particular product or business – you don’t actually have to sell anything, and most often, the customer only has to supply an e-mail address of zip code (known as a zip submit) for you to get paid.
Well, this sounds great, no selling, no money changes hands but you still get paid! If you have ever wondered how to make money, especially using the internet, then you should see by now that CPA is one of the best ways possible.
But, if the customer doesn’t actually buy anything why do businesses pay you. Well, it’s because new customers are the lifeblood of most businesses, and, depending on the business, they can be very lucrative. Because of this, there are many businesses that are willing to simply pay for the lead in the hope that the new customer will actually buy something from them in the future.
Of course, at times it can be much easier to collect leads and get paid for the particular action than it is to actually sell an entire product – after all your customer doesn’t have to part with any money – at least just now – making it a much simpler sale for you.
If you want to know how to make money with CPA, however, there are a few things you must know.
What exactly is CPA
CPA is the abbreviation for “cost per action” or “cost per acquisition” as some would prefer to call it, and will be used interchangeably often. However, in practice there is a fine line separating the two of them. In the first instance you get paid every time some visitor clicks on an advertisement that one of the best CPA networks has placed on your website, and in the second instance you will be paid only if it results in a sale for the advertiser.
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How to make money with CPA
The first step you must take in order to make money with CPA offers is of course, to join a CPA network. In order for you to be able to join a CPA network, you must first get accepted. Note that it is very easy to generate profits once you are already a CPA affiliate but becoming one does not happen to everyone.
It is a must for any affiliate to have a professional-looking blog or website that is already up and running. First of all, if you do not have your own blog or website, you will have to use the advertiser’s website itself. In most cases, the commission obtained when the website of the owner of the product itself was used for the promotion is lower than that obtained when the affiliate used his own website. This is because the CPA network may make their commission cut higher. Also, you will waste the chance of driving more traffic towards your own website which will prove to be very beneficial for business. Another reason why having your own blog or website is important is because they will function as your mailing address. The free email address providers such as Yahoo, Gmail and Hotmail are often associated with spam content. Thus, if you use them for your mailing address, potential buyers may hesitate to sign up. Remember that you can only make money with CPA offers if you can get people to download or subscribe to them.
Getting accepted to CPA networks is not as hard as it may seem and if you don’t get accepted to one, move on to the next, there are quite a few to choose from. First you need to go to the networks website. You will need to fill out an application in order to be accepted by the CPA network. They will ask for the domain name of the website you plan to use to promote products.
After you fill out your application, try to call the network soon after and notify them that you have submitted an application. You do this to show you are eager to get to work and make money. Be honest on your application and let them know that you plan to build web pages around the offers for a custom campaign.
Overvault and Affspy are 2 websites that you can use if you are searching for a specific niche or offer but need to find out what network carries the offer.
Once your campaign is set up, your next, but most important step is getting traffic. It is highly recommended to seek free methods of traffic when you are new to CPA. Paying for traffic can get very expensive and you should only take this route when you have some experience under your belt.
To make a long-term business out of CPA, you want to build a list for yourself and then send them to the CPA offer. Your #1 goal is to get and keep a customer for their lifetime value. Build a list so you can sell to them over and over again. After the customer has completed the first offer, you can present them with other CPA offers that may interest them in the future. Use the information you already have about what they are interested in or searching for online.
For example, if a person signs up to your list looking for information on “payday loans”, this means they are probably in debt or have trouble with money. In this case, offers in the debt market are what you should present to them in the future. Focusing on a broader market and keeping in mind possible future offers when choosing CPA offers, can turn a 1 time customer into a lifetime customer.